Social media marketing is a new generation of marketing. We have plenty of social media platforms available these days, with several different advantages and features. Some of the most common and popular social media are Facebook, Instagram, LinkedIn, YouTube and Pinterest. The functionality of each social media is different but their purpose remains the same. In earlier days, almost a decade back the primary purpose of social media was connecting and communicating to people online. However, as we moved ahead with time the dimensions of social media changed. Now the perspective of social media has widened and shifted towards marketing along with connecting and communicating.
Marketing is one of the popular parameters of social media and a focal point of many accounts that exist on social media. The studies suggest that there are a greater number of business accounts than personal accounts on social media. Hence, if you are a business freak as well you must be wondering, which platform is the best for advertising? Of course, it is a subject to ponder, because we have plenty of great choices. But there are certain variables that make a difference between the better and the best. The same goes with social media. If you are into business and wish to initiate social media advertising, you need to figure out the different variables of social media and align them with your business.
How to choose the best social media platform for business advertising?
Your best bet when it comes to social media advertising is choosing the platform that’s the best fit for your brand. Making a reckless choice is never a good option, it can unnecessarily waste your time, effort and investment. However, one should be rational when choosing. It starts with evaluating the platforms to see if your customer base is there or not, whether the customers are engaging with brands, and most importantly if the platform fits with your brand niche. Your search for choosing the best platform should be followed by asking yourself a handful of questions. For example, defining the type of your company, determining your ideal customers and finding the goal behind social media marketing.
We understand that it is a confounded task to determine the best for you. Hence, here is a list of the best social media platforms that provide you with potential base to build your brand online.
1. Facebook-
In the top list we have, Facebook being the largest social media and one of the best marketing platforms on the planet. One of the main benefits of Facebook advertising is that the platform is rich in data. You can micro-target the audience that fits the best for your business. Facebook has meticulous levels of details that can narrow the demographic for every ad you post. This includes age, gender, location, spoken languages, job title etc. This allows precise selection of your target audience. We call it ‘core audience’. You can set parameters accordingly to reflect your ad to the core audience. The advantage of Facebook advertising is that it can target the audience that had interacted with your brand previously. Especially for ones who are new into business and thinking of starting social media advertising, without any second thoughts Facebook is the best for beginners.
2. Twitter-
Twitter is truly one of the best platforms for advertising, though it depends on what you aspire to accomplish. But twitter has some unique features for advertising that you will not find anywhere else. One of the best examples of it is keyword targeting, as Twitter being mostly talked about for its hashtags, you can target a specific bunch of people using these specific words or hashtags. On the other hand, Facebook doesn’t’ allow you to do this, it doesn’t work on keywords. Another hidden gem of Twitter is tweet engager marketing. With this you can connect to such people who recently reacted to your tweet, saw or engaged. In this way, you can target not only who saw you tweet, but those who actually engaged with it.
3. Instagram-
With over 1 billion monthly users, Instagram ranks second after its counter-platform Facebook. The best thing about Instagram is easy ad creation. If you have used Facebook for your business’s organic and paid growth, through ads, then it is easy to expand your reach on Instagram. As Instagram ads are integrated with Facebook. Moreover, creating stories and posts on Instagram is a fun thing to do. Many use these tools to promote their brand in a creative and appealing way. Undeniably you can find the most creative contents regarding almost everything on Instagram, this provides your business in front of masses belonging to your niche or similar to it. Moreover, reels, a recently launched feature of Instagram can help brands to gain better audience engagement, greater brand awareness and even holds the potential to make you go viral. Thus, if you are looking to advertise on Instagram it is worth giving a shot to reels. Some of the best companies which use Instagram for brand marketing are Nike, Starbucks, Airbnb etc. By creating the most engaging content for their audiences through stories, posts and reels.
4. LinkedIn-
LinkedIn is a great place for networking and growing your business. From making connections and establishing partnerships to generating potential leads. Unlike Facebook, Instagram and Twitter, LinkedIn is a professional platform designed to establish and reinforce business relations, especially for B2B businesses. LinkedIn offers you a place to position yourself as a leader in a particular domain. From providing high-quality content, improving your personal profile and participating in LinkedIn communities for answering questions. The network is fertile ground for thought. Adding on, another best part of using LinkedIn for advertisement is, it tends to be the best platform when it comes to lead generation. LinkedIn offers very personal ways of identifying potential leads, engaging them and converting them into customers. This is done by sharing, listening, analyzing, participating and responding. By engaging with the potential leads on a greater level it will allow you to provide them with insights into your business.
Conclusion
Marketing is both art and science. You need to be creative and modernized, along with following the set of rules and principles. The modern-day marketing focuses more on promoting the brand online through advertising. As the generation belongs to technology and we are fully surrounded by it. Therefore, if you wish to initiate advertising on social media, it’s the best method of marketing you can opt. As the user engagement on social media is increasing with every passing day, your brand gets necessary exposure for growth and a powerful stand ahead of a large audience. Social media enhances your visibility, communication, forum for feedback and grounds for improvement. Which are some of the key aspects for building an honest business.
