According to a survey, 91 percent of Android users and 43 percent of iOS users want push notifications. But first, let’s understand the term “push notification.” Push notifications are messages to users to improve and strengthen customer relationships, revenue, and increase conversions. These messages are sent in real-time via mobile apps or websites and slide onto the screen of the user’s device.
Push notifications are personalized messages sent to various mobile devices to increase client engagement and drive traffic to the company’s products, updates, and services. On the other hand, web push alerts are sent to users’ desktops to encourage them to visit websites and drive conversation there. Push notifications and web-based alerts are short and straightforward nudges that can aid your marketing efforts.
Let’s look at some of their advantages.
Benefits of push notification
1) Encourage user engagement
Push notifications are an excellent way to increase user engagement and boost business revenue. The main advantage is that it allows you to communicate with users in a non-intrusive manner. These push alerts provide real-time updates and reminders, allowing users to stay connected to your business even if they are unaware of new developments. Because the notification appears on the user’s mobile screen as a message or a description, it’s tough for them to ignore it, making it a crucial communication channel in the marketing field.
2) Increases Conversions
Timely marketing messages are the best approach to enhance conversion rates as they create a sense of urgency among customers. Compared to traditional mobile advertisements, a company’s remarketing click-through rate improves by two to three times with the help of push notifications. Users can make immediate purchases using mobile alerts. Send valuable messages to your users and educate them about special discounts or limited-time offers in your online store. Push notifications can also enable one-tap purchases in addition to the information which is provided.
3) Time-saving
Time plays a vital role in any business as you cannot afford to waste time on things that do not add value to your business growth. You must have been familiar with the struggle and time-consumed while composing copy, blogs, offers, and designs. Guess what? Now you can save time by pushing messages, which are short and take less effort to create. Plus, it has the added advantage of engaging more users in a very eye-catching manner.
Furthermore, stringent spam filters may delete emails sent during the marketing campaign. Push notifications, on the other hand, do not have these concerns. It is a one-to-one communication channel where you communicate with the visitor or prospect in real-time and convey your message appropriately.
4) Increases brand stability
Who doesn’t like discounts, special offers, and last-minute deals? These can be used to supplement your marketing plan. Push notifications amplify this by delivering helpful information about your company. It also aids in the promotion of new products and innovations. Push notifications work exceptionally great for the new brands as they increase brand awareness among the customers and that may instigate sales, which is very crucial for a new business. Plus telling your customers about new discounts and offers at the right time makes your brand more tempting to them and as a result they tend to buy more, which can eventually push brand stability and turn them into loyal customers.
5) Subdivision of audience
Please customize the message rather than sending everyone the same boring message. The audience can be divided into segments based on countries, cities, browsers, and operating systems. But how can we obtain this data? Data can be obtained when a user subscribes to your website or app and subsequently, metadata is collected from the user’s device. This data can help you with push notification campaigns by allowing you to customize users’ messages.
How can you use Push notifications to improve your App?
1) Automate Push
Push notifications use geofencing to trigger automatic messages whenever the user leaves and enters the App from a specific location. When you start creating a proximity marketing campaign, this becomes even more crucial. This is known as proximity or location-based marketing when you can communicate with app users in real-time.
You can use basic radial geofences to construct realistic boundaries to activate your automation or quickly define complicated multi-point polygon geofences. Campaigns can be run indefinitely or for a specific period. Furthermore, you can preload campaigns ahead of time and utilize them in conjunction with channels and segments to notify the campaign’s specific target group.
2) Event-activated message
Businesses can use push notifications to help them communicate more intimately with their customers. It aids marketers in better understanding their customers and personalizing their messages, using push notifications for significant events, such as birthdays, product releases, discounts, and activated messages. Users sometimes forget about items in their shopping carts, and push notifications are sent to remind them, they are also used to initiate transactions. Personalization is implied in the process of wishing a happy birthday and delivering reminders of expiring bargains.
3) Try to send the right number of messages
It takes a few tries to catch your target customer’s attention, just like anything else in marketing. The rule of diminishing returns, however, comes in after that. One of the risks of using push notifications excessively is that users will disable them if you send too many alerts. You also risk getting negative feedback and aggravating app users who don’t know how to modify their settings quickly.
4) Optimizing For Size
Push notifications are a direct message to users, so attempt to make the size more appropriate to make it more personalized. Instead of long paragraphs, use catchy sentences or phrases, as extensive messaging can dull clients and cause them to abandon the App. As a result, try to keep your message as brief as possible. Make push notifications more entertaining and relevant, rather than something that would irritate customers and cause them to turn off the push notifications they don’t want.
5) Timing is everything
Push notifications can be more effective when sent throughout specific stages of a user’s journey. Intelligent campaign scheduling will help you boost your messaging’s success rate. According to some statistics, you should wait for between four and six sessions, depending on the App.
Conclusion
Mobile apps aren’t the only ones that use push notifications. Publishers can use them to enhance engagement and revenue because they’re a highly engaging yet mostly untapped medium. You can increase income and develop direct customer interactions by including push messaging into your marketing strategy. It isn’t easy to define the aspects that contribute to your push notifications’ performance. As a result, it’s a good idea to keep testing different forms of your message and experimenting with alternative message methods as a best practice.
